Advertising is outsourced thinking

Thinking is hard. It requires attention, focus and… oh look, a new car. Wow, it’s a pretty pearl colored mid-size SUV. Speaking of mid-size SUV, have you noticed all mid-sized SUVs look the same now, whether it’s an Audi, Toyota, BMW or Hyundai?

Oh wait, I was thinking about something else… our lives are complex. There are literally thousands of decisions we make every few hours, with most of them so programmed that we don’t even think about it anymore. I wake up to my alarm clock, get out of bed, hop in the shower, get dressed, eat breakfast and head to work*. Within those steps, there are hundreds of little decisions to make. Should I put my socks on my hands or my feet? Should I wear underwear or go commando? Should I drink straight from the milk carton or use a glass?

Luckily for us, there are entire companies to help us do our thinking. They’re called advertisers. They tell us what we need to make us happy, how we should dress to stay trendy, how we need to look to be considered beautiful and much more. Thanks to advertisers, many of our hardest decisions are made for us!

Me and Warren Buffett

Why am I losing my career ambitions?

I found this gem of a post while doing some research for a current post I’m working on. I actually never posted it, but by the references in the post I must have written it in 2011. Just to honor my work, I’m going to post it largely unchanged, and then I’ll write an update and continuation next week. Enjoy 🙂

By 2010 I’d be six years out of college, and I was sure to reside in a downtown high rise overlooking Central Park in New York City.  It would have been a result of my taking the business world by storm, and relentlessly chasing my dreams until I beat them into submission.  Actually, the exact plan was to move to Dallas after college, transfer to New York City, and then off to London.

The plan for success didn’t include what I would actually do, but I think ‘business’ was the common answer.  The answer wasn’t important at that point, but I knew I would be successful and that sounded like an ideal succession of cities to conquer!  This dream of my was formulated well in High School in 1999.  My parents recently reminded me of this and I had to laugh.