The Branding of China

April 14, 2012 — Leave a comment

Every American company dreams of entering into the Chinese market and instantly accessing the 1 billion consumers.

However, as companies such as Best Buy have found out the hard way, it’s not easy.  The cities and regions are fragmented and just because you get into one city doesn’t mean you’ll get into anymore.  The other problem is companies are sometimes forced to give up their trade secrets in exchange for access to the markets.  Some companies have done this only to find new competitors selling copy-cat versions of their own products.

That being said, many US based companies have made it work with the right amount of regional customization and determination.  And when they do, they’re not afraid to show it:

Pepsi in China

Or how about KFC

KFC China

I spy Starbucks…

Starbucks China

And the trashy award goes to…

Budweiser China

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